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#Filemass listing generator how to#

It’s a nice little value-add that buyers appreciate, as it offers piece of mind for their purchase.

Home warranty: For just a few hundred dollars, you can purchase a one-year home warranty for your buyer.

Some of the most compelling buyer concessions include: If you’re trying to sell your home quickly and want to incentivize buyers, you can add a special promotion to your listing description. Your description should pique buyers’ interest enough that they want to schedule a tour, and as the owner, you are in the unique position of being able to tell a story about what is special about the property. Use compelling, creative language to highlight details that make your home special. But don’t just rattle off a list of all the features. The description text makes up the bulk of your word count, and it’s where you should review all of the home’s main features: beds, baths, square footage, lot size, location, upgrades, etc.

Mother-in-law suite (or other passive income potential).

When writing your opening statement, here are some popular features that, if your home possesses them, you should definitely include:

“This recently renovated tri-level townhome lives like a single-family, without the maintenance.”.

“This spacious, single-family home in Boston features both modern amenities and architectural character in a fantastic location.”.

“Check out this top-floor condo in an all-brick, elevator building with a deeded indoor parking space.”.

It’s also a great place to showcase features that you couldn’t fit in the headline, but that buyers will love. Your opening statement should answer the buyer’s question, “What am I looking at?” It should give buyers a reason to continue reading.

Townhouse in the Bay Area: “Loft-style living in Mill Valley”.

House in Seattle suburbs: “Stunning craftsman home in red-hot Kirkland”.Condo in Chicago: “West Loop condo with private roof deck and sweeping city views”.

Here are some good examples of headlines that pair location details with something unique about the home: If you’re using an agent, they should be able to give you some guidance on what’s popular in your area, but you can also review other local listings for inspiration. Keep your headline short and descriptive, while focusing on a benefit that is location-specific. Either way, you should include the headline in your total word count. Note that some sites have a special field for headlines, and on other sites, your headline will just be the first line of text in your main description field. Aim to be concise throughout the whole description. Your whole description should be 250 words or less, not only because of text space limitations on your local multiple listing service (MLS) and sites like Zillow, but also because buyers are unlikely to read a very long description. Formatting your description is important because it helps buyers understand your home’s appeal and makes it easy to share the unique features that set your home apart. The first thing to keep in mind is formatting.

#Filemass listing generator how to#

Pay attention to length, grammar and accuracyįormatting: How to write a property description.Mention brands, upgrades and unique features.Avoid words that are known to deter buyers.Use creative words to highlight your home’s best features.Keys to writing a great listing description